Real estate professionals are constantly on the go, meeting clients, showing properties, and negotiating or closing deals. To save time and effort, use real estate texting scripts to make client communication easy and efficient.
Texting isn’t just quick and convenient, it’s a powerful connection tool that gives you a direct and immediate way to connect with prospects and clients throughout their buying or selling journey.
In this guide, we’ll share texting scripts to help you save time, boost client engagement, and close more deals in less time.
Jump right to:
- Benefits of Using SMS in Real Estate
- 45 Real Estate Text Message Scripts
- Best Practices for Sending Real Estate SMS
<h2 id="Benefits">Benefits of Using SMS in Real Estate</h2>
Buying or selling a home is a big decision, one that’s filled with paperwork, meetings, phone calls and questions. And in the competitive world of real estate, timing and responsiveness are everything.
While emails and calls are often the best choice for longer, more detailed conversations, SMS is the best way to communicate time-sensitive information quickly, ensure that all involved parties are on the same page, and guarantee that clients see your messages.
Using SMS for real estate communications enables you to:
- Share information quickly. Texts are read by 98% of recipients and have a 45% response rate, making them an efficient way to reach clients on their mobile devices.
- Add a personal touch. Customize SMS messages with listing prices and tailor to specific preferences. That way, your clients receive relevant information they’re more likely to respond to.
- Manage follow-ups. It’s easy to overlook an email or miss a phone call. With SMS, you can get back to customers immediately with automated responses, even if you’re busy or out of the office.
- Better customer relationships. Relationships rely on timely, effective communication. By communicating with clients via SMS, you’ll foster trust and create a shared space where questions can be asked, and information can be exchanged.
<h2 id="Scripts">45 Real Estate Text Message Scripts</h2>
Ready to start texting your clients? Here are 45 real estate text message scripts that you can use to keep clients in the loop, foster trust and make sales.
All-Purpose Text Message Scripts for Real Estate
SMS is a useful tool for reaching your audience quickly and effectively. Save time and foster meaningful connections with buyers, sellers or prospects with these all-purpose text message scripts:
1. Introduction Script
Chatting with a potential buyer or seller in real-time is priceless. Set up viewing appointments with an introductory text message.
Hi [Name]! This is [Agent Name] with [Business Name]. Whether you're buying or selling, I'm here to provide personalized guidance every step of the way. Let's set up a call to chat about your goals! When would be the best time to reach you?
2. New Sign-Up Script
SMS marketing requires companies to receive express written consent before texting consumers. Once you’ve received consent, send your client a welcome message and get to know them better.
Hi [Name], thanks for signing up for texts from [Business Name]! Are you looking to buy or sell a home? - [Agent Name]
Pro tip: Use client responses to segment your SMS marketing lists and reach your target audience more quickly.
3. Auto Reply Text Script
Sometimes potential clients reach out at inconvenient times – don’t leave them hanging! Setting up automated text messages lets them know you value their business.
Thank you for contacting me. I’m currently with a client but would love to chat with you! Can I call you back within the hour? Thank you! - [Agent Name, Business Name]
4. Courtesy Script
Things don’t always go as planned – however, it’s important to keep your clients in the loop to avoid confusion or potential frustration. SMS is the best way to keep your clients updated when plans suddenly change.
Hi [Name], My apologies – I’m running 30 minutes late. Can you meet me at [Time] instead? Thank you! - [Agent Name, Business Name]
5. Appointment Reminder
SMS appointment reminders are a great way to contact clients and remind them about upcoming meetings you’ve scheduled. This reduces no-shows and increases your chance of closing a deal.
Hi [Name], your appointment to see the house at [Address] on [Date] at [Time] is approaching! To view the listing, please visit [Link]. To reschedule, give us a call or text at [Phone Number]. Thank you! - [Agent Name, Business Name]
6. Congratulations
The deal closed – woo hoo! Tell your client the good news with a quick text and follow up with a phone call.
Hi [Name]! The deal on [Address] is closed – congratulations! Let’s celebrate with a glass of champagne at the signing. 🎉 - [Agent Name, Business Name]
7. Thank You Script
Use this script after a call, showing, or consultation to show appreciation and keep the door open for follow-ups.
Thanks for your time today, [Name]! Let me know if you have any other questions. I’m always here to help.
8. Review Request
Ask happy clients to leave a review using this short and direct message. Building your online review profile can increase your business’ visibility and client trust.
Hi [Name]! It was great working with you. If you have a moment, please consider leaving a quick review here: [Link]
Real Estate Text Message Scripts for Common Buyer Inquiries
The following SMS scripts are designed to help you stay responsive, proactive, and helpful during each stage of the buyer journey.
9. Information Request Script
Once you’ve connected with prospective clients, lay out the next step. Share links to listings or the contact page on your website so they can discover more properties.
Hey [Name], thanks for requesting more information about our available listings! Here are some properties that might interest you: [Link #1], [Link #2], [Link #3]. Let me know if any of these catch your eye! - [Agent Name, Business Name]
10. Open House Template
With SMS, you can communicate time-sensitive information about open houses and offers to potential clients quicker than by phone or email.
Hi [Name]! I’ve got some exciting open houses for you to check out this week: [Address] on [Date] @ [Time], [Address] on [Date] @ [Time], [Address] on [Date] @ [Time]. Let me know if you’ll be stopping by. Talk soon!
11. Follow Up Post Inquiry Template
Send this after a lead inquires but doesn’t take further action. A post-inquiry follow-up message can help to move the conversation forward and keep momentum.
Hi [Name], just checking in about your interest in [Property/Area]. Still looking? I’d be happy to send more options your way.
12. Follow Up Post Showing
Check in with a prospective buyer after a property tour to gather feedback and keep the process moving forward. Plus, it gives the client an opportunity to ask any questions or to clear up any reservations they may have.
Hey [Name]. Thanks for touring [Address] today! What did you think? Would you like to see similar homes?
13. Additional Homes Available Script
The first home viewed is often the first of many a potential buyer considers. Send information on similar listings to increase the chance of a good match.
Hi [Name], did you like the home at [Address]? Check out similar listings in [City] at [Link]. Let me know if any interest you!
14. Information Response Template
Buying or selling a home is a big decision. Be prepared to answer questions and send important information with an information response template.
Hi [Name], thanks for contacting me! [Address] is a [# Bedrooms], [# Bathrooms] built in [Year]. For more information, visit [Link]. Let me know if you’re interested, and we’ll schedule a showing ASAP! -[Agent Name, Business Name]
15. Upcoming Event Script
Send a text message to notify clients as soon as possible of upcoming events, activities, or opportunities.
Hi, [Name]! We’re hosting an event for first-time homebuyers on [Date] at [Time]. Our office address is [Address]. Let me know if you plan to stop by, and we’ll have a seat ready for you! - [Agent Name, Business Name]
16. Home Browsing Appointment Script
Not all buyers know exactly what they’re looking for right off the bat. Schedule a home-browsing appointment with them to clarify what they want so you can match them with the perfect home.
Hi, [Name]! What is your availability this week? Let's schedule a home browsing appointment to get a better idea of available options. Thank you! - [Agent Name, Business Name]
17. Neighborhood Overview Scripts
Are your potential buyers new to the area? Include information about neighborhoods they’ve expressed interest in to help acquaint them with surrounding neighborhoods.
Hi, [Name]. After chatting about what you’re looking for in a home, I think the [Neighborhood Name] area may interest you. It has excellent schools, parks and close proximity to shopping centers. Let me know if you’re interested, and we can explore properties in this neighborhood! - [Agent Name, Business Name]
18. Financing Options Script
Buying a home is complicated – especially for first-time buyers. Offer them guidance on real estate financing by educating them on financing options that are relevant to them.
Hi [Name], did you know there are various financing options available for homebuyers? We can help you explore the best options, from traditional mortgages to government-backed loans. Let's discuss your financial goals and find the ideal financing solution. - [Agent Name, Business Name]
19. Exclusive Listing Script
Buying a home is complicated – especially for first-time buyers. Offer them guidance on real estate financing by educating them on financing options that are relevant to them.
Hi [Name], did you know there are various financing options available for homebuyers? We can help you explore the best options, from traditional mortgages to government-backed loans. Let's discuss your financial goals and find the ideal financing solution. - [Agent Name, Business Name]
20. Market Insight Script
Give buyers a competitive edge with up-to-date information and trends to help them make informed real estate decisions.
Hi [Name], here are the latest market insights for the [City/Neighborhood] area: rising home values, low inventory, and high demand. It's a great time to make a move. Let's discuss how you can capitalize on the current market conditions!
21. First-Time Homebuyer Script
Help first-time buyers navigate the homeownership journey confidently, guiding them through the process and addressing their needs.
Hi [Name], you might have questions and concerns as a first-time homebuyer. Don't worry – I'm here to guide you through the process. Let's schedule a consultation to discuss the essentials and ensure a smooth journey toward homeownership. - [Agent Name, Business Name]
22. Customized Property Recommendation Script
Send tailored recommendations to buyers, ensuring they find the home that aligns with their preferences and requirements.
Hi [Name], based on your preferences and budget, I've curated a list of properties that align with your criteria. Please review these customized recommendations, and let's plan a tour to find your dream home! - [Agent Name, Business Name]
23. Listing Price Drop Alert
The only thing that’s constant is change. Giving clients the good news when prices drop (or the not-so-good news when prices increase) can motivate them to make buying decisions.
Hi [Name], the home you loved at [Listing Address] just dropped from $800k to $750k. Would you like to make an offer? Let me know ASAP! - [Agent Name, Business Name]
24. Check-In With Lead Who Went Cold
Gently reconnect with leads you haven’t heard from in a while to revive the conversation.
Hi [Name], just checking in - still on the hunt for your new place? I’d love to help if the timing is right.
25. Offer Accepted Text
Use SMS to notify buyers of exciting news quickly to maintain momentum and prepare for next steps.
Great news, [Name]! Your offer on [Property] was accepted. I’m so excited for you. I’ll reach out shortly with next steps. Congrats!
Real Estate Text Message Scripts for Sellers
Sellers need regular updates, clear communication, and confidence that you’re working hard to get their hold sold. These SMS scripts can help you build trust with sellers while keeping communication efficient.
26. Seller Valuation Template
Letting clients know the value of their current home helps them plan for future purchases.
Hi [Name], I’ll have your home valuation ready ASAP! Let me know when you’re available for me to stop by for a few minutes to check out the property. Thank you!
27. Home Inspection Script
Home inspections are an important part of the buying and selling process. Keep clients apprised of these critical appointments.
Hi, [Name]! Your home inspection is scheduled for [Date] at [Time]. Reply to this message to confirm or change this appointment. Thank you! - [Agent Name, Business Name]
28. Farming Script
Following up on past leads is a surefire way to stir up new business.
Hi, [Name]! It’s [Agent Name] with [Business Name]. You reached out to our office last year about selling your home. Similar properties in your area are now listed between [Price] and [Price]. Let me know if you’d like to chat and get more information!
29. Potential Buyer Question Template
Buyers and sellers have lots of questions! Anticipating these questions with prewritten templates can save you valuable time.
Hi [Name], the clients interested in your home want to know if [Item] is included in the selling price. Would you consider adding it to the deal, or would you like to counter it? Please let me know, and I’ll communicate with them.
30. New Lead Script
New leads can come from any number of sources, so be prepared to contact them with important information ahead of time.
Hi [Name], thanks for expressing interest in [Listing Site]. Do you have time to talk about the listing on [Address]? - [Agent Name, Business Name]
31. Referral Template
Client referrals are worth their weight in gold. Start building referral relationships via text.
Hi [Name], thanks for contacting [Business Name]! Our partner, [Business Name], specializes in listings in [Neighborhood Name] and would love to help you with your home search. Call or text them at [Phone Number] to schedule an appointment.
32. Marketing Plan Script
Optimize a property's exposure and attract qualified buyers with a marketing script tailored to reach a wide audience.
Hi [Name], selling a home requires strategic marketing. I’ve developed a comprehensive marketing plan tailored to maximize exposure for your property. Let's schedule a consultation to discuss how I can effectively promote your home to potential buyers. - [Agent Name, Business Name]
33. Competitive Marketing Script
Set the right listing price and understand the local market by sharing insights about comparable properties and market trends.
Hi [Name], understanding the local market is crucial when setting the right listing price for your home. Let's discuss how to position your property competitively, and I’ll provide a detailed comparative market analysis (CMA) to determine the optimal price range.
34. Virtual Home Tour
Virtual home tours offer potential buyers a first look at what life may look like in a new home. Let sellers know they have more dynamic and eye-catching options for showcasing their property.
Hi, [Name]! Did you know that virtual home tours are a great way to catch a buyer’s eye? Creating a compelling virtual tour of your home allows potential buyers to explore every corner remotely. Let's discuss incorporating virtual tours into your marketing strategy. - [Agent Name, Business Name]
35. Revive Interest Script
Revive interest in sellable property by re-engaging prospects and reigniting curiosity about their listing.
Hi [Name], your listing for [Property Address] recently expired. Don't miss out on potential buyers! Let's reinvigorate interest in your property with a fresh approach and discuss how we can relaunch your listing and attract qualified buyers. - [Agent Name, Business Name]
36. New Marketing Strategy Script
Introduce innovative tactics and platforms to expand visibility and generate renewed interest among potential buyers.
Hi [Name], your previous listing might not have received the attention it deserved – but don’t give up yet! I specialize in marketing expired listings and I’d love to work together on a strategy to rekindle interest in your property and secure a fast sale.
37. For Sale By Owner
Provide guidance and support to clients considering an independent sale.
Hi, [Name]! Navigating the real estate market can be complex. As a seasoned real estate agent, I can offer expert guidance throughout the selling process to help you get the best results. Let me know if you’d like to discuss how I can help you maximize the value of your home. - [Agent Name, Business Name]
38. Listing Is Up Alert
Notify sellers when their home is officially on the market and share a link directly to the listing.
[First Name], your home is officially on the market! Take a look here: [Link]
39. Share a Win
Use this script to show recent access and spark interest in listing a nearby home.
Hi [Community Name]! Just sold [Address] for [$X]. Curious what your home could go for? Reply YES for more information. - [Agent Name, Business Name]
40. Congratulations - Home Sold Script
Send a celebratory text when a home sale officially closes to end the experience on a high note and keep clients informed.
Congrats on the sale of your home, [Name]! It was a pleasure working with you. Excited for your next chapter! - [Agent Name]
Miscellaneous Real Estate Text Message Scripts
Not every message fits neatly into a category, but that doesn’t mean it’s not useful. These scripts cover everything from holiday greetings to home maintenance reminders, helping you stay connected and top-of-mind with your clients.
41. Holiday Giveaway Text
Announce seasonal giveaways to drive engagement and boost your social presence in the community.
🎁 We’re giving away a $100 gift card this holiday season! Want in? Just reply “ENTER” to be included. - [Agent Name]
42. Tax Season Reminder for Homeowners
Keep in touch with past buyers by reminding them about homeownership-related tax breaks.
Hi [Name], don’t forget your mortgage interest and property taxes may be deductible this tax season. Need a copy of your closing statement? I can help!
43. Seasonal Market Update
Showcase your expertise by offering valuable insights about what’s happening locally.
[Agency Name]: Spring market update! Interest rates are down by 5%, but prices are holding strong. Want a copy of the latest report for [City]? Reply YES.
44. Home Maintenance Check-In Script
Use this script to reconnect with clients and provide seasonal value. These SMS messages are great for building long-term relationships and a loyal customer base.
Hi [Name], hope you’re loving your home! Quick tip: now’s a good time to clean gutters and check HVAC filters before winter hits. Let me know if you need trusted local vendors.
45. Limited-Time Buyer Incentive
Highlight special offers like closing cost assistance, gift cards, or lender promos.
[City Name] Community! For a limited time only, we’re offering $2,000 in close cost credits on select listings. Want the details? Check out our website: [Link]
<h2 id="Best">Best Practices for Sending Real Estate Text Messages </h2>
There are several best practices that you should use when communicating via SMS. Here are some things to keep in mind before you start texting your clients:
- Obtain express written consent. Before you text your clients, you must obtain express written consent. This isn’t just a best practice — it’s the law.
- Allow subscribers to opt-out. Again, this is law, so make sure to provide clients with a clear way to opt out of receiving text messages from you.
- Text with purpose. It can be easy to get carried away when you’re communicating via text. Make sure you’re only texting your clients about relevant matters, and don’t flood their phone with message after message.
- Identify yourself. Your clients likely get dozens of texts every day, so it’s important to identify yourself. Signing off with your name and your business name will do the trick.
- Send texts at appropriate times. Be sure to text clients at reasonable hours. Anything before 8 AM and after 9 PM is considered disruptive.
- Keep it short. Text is not the place to discuss detailed matters, so try to keep your texts short and to the point.
- Be conversational. While your tone should stay professional, don’t be afraid to be conversational and open the floor to questions. You can always continue your conversation with a phone call if needed.
- Personalize your message. Something as simple as adding your client’s first name to your text message adds a personal touch and makes you seem personable and welcoming.
- Use links and visuals. Text messages that include property links, listing pages, or photo previews tend to perform better. Visuals are especially helpful when promoting listings or open houses.
Sell Smarter With the Power of Real Estate Texting
When a hot lead comes in or a listing changes, your business can’t afford to miss an email or wait for a response. SMS lets you reach clients in real time, helping you lock in showings, share updates, and keep every conversation moving forward.
Textedly gives you the tools to stay organized and responsive, to send automatic follow ups, and to share personalized messages that make an impact.
Join the thousands of real estate pros already using Textedly to close deals faster. Sign up for a free trial today.
