A text keyword is a relevant word your customers text to your 10-digit number or short code.
TRY US FREETextedly provides text keyword services for your marketing campaigns. We reserve a specific keyword for your text message promotions. This allows them to sign up for your future SMS keyword marketing campaigns. For example, a steakhouse asks you to text STEAKS to 416789 to sign up for special discounts. STEAKS is the text keyword.
An SMS keyword campaign relies on a text keyword with your number as the cornerstone of a text marketing strategy.
We recommend these best practices to help you choose effective text SMS keywords:
Make it relevant - A keyword connecting your core business to your campaign's theme;
Make it short - The shorter the better so customers remember it;
Connected directly to your campaign - A sign-up for discount glasses uses a keyword like GLASSES instead of BETTERVISION;
Don-t fluff - Keep it simple. Avoid long words or short phrases. Simple words are easier to remember; and
Appropriate for your audience - Select a word they use instead of industry jargon. Use EYEWEAR instead of GLASSES for millennials.
Receive text coupons;
Get discounts;
Share exclusive offers;
Obtain information about changing business hours; and
Notices of upcoming events.
Call-To-Action - Keywords encourage people to act for benefits like discounts or exclusive offers;
Expand your contact list - Different keywords attract different people to your subscriber list;
Easy tracking - Track how people discovered your business using different keywords for unique campaigns. Track the most popular ads using the data for more successful future campaigns; and
Gain insight - Use keywords to see which products resonate the most with your audience.
When you sign up for an account with Textedly, you receive a designated exclusive toll-free phone number.
Text keywords offer many ways to create marketing campaigns. They come in handy when related to your business. Examples of text keywords include:
Text to Vote feedback campaigns
Text to Win Sweepstakes
An SMS keyword is a word that acts as the touchstone of a text marketing strategy or campaign. Customers text the word to your 10-digit number or shortcode, connecting them to a specific SMS marketing campaign. For example, the keyword COUPONS may opt them into a campaign that sends weekly coupons while the keyword SALES opts them in to receive sale updates.
A keyword is a chosen "trigger" word. When customers text the keyword to your phone number or shortcode, it triggers a pre-programmed response, such as an opt-in opportunity or additional information.
An SMS keyword autoresponder lets you set up pre-programmed messages to go out when certain keywords are texted to your shortcode or phone number. The automatic response can include everything from a coupon code and sale information to a notice about an upcoming event.
Keywords automate your marketing, instantly reaching a broad, interactive audience. At its most basic, a text keyword service like Textedly makes connecting with your customers simple and fast.
Now that you've learned the benefits and uses for text keywords, it's time to think about what keyword to use. Follow our suggestions above about how to choose your custom text marketing SMS keywords. Then, let us help you set up your text keyword campaign. Sign up for a free 14-day free trial with Textedly to set up text keywords today.
