Realtors, brokers, and investors are using real estate text message marketing to increase revenue. Real estate text message marketing enables industry professionals an easy way to keep in touch with leads and clients. More deals can be made at scale and in an industry where timing is everything, real estate text marketing is the fastest method available for turning out offers and contracts ahead of competition on a property or real estate project.
Everything you do as a real estate agent is time-sensitive. It's possible to lose out on a deal simply because you were waiting around for a buyer to listen to their voicemail or open up their email inbox. Also, you need to avoid making too many phone calls to uninterested or unmotivated prospects.
That's why it's time to begin using real estate text message marketing inside your business. Texting has high response rates, it's quick and it's even a form of communication that many people prefer to use.
40% of your prospects would rather communicate via texting than the phone
Real estate SMS messages achieve a 45% response rate
49% of buyers want an instant response from you, which is easily accomplished via SMS
50% of local searches are done on mobile devices, which means most of your prospects will see your messaging
62% of buyers would rather get property info via texts
Using the power of text marketing for real estate agents provides many benefits. It's a great marketing method to help increase your business results.
It's possible to set automatic texts that send out specific property listings.
It's cost-effective and generally less expensive than other forms of marketing, such as direct mail. You're usually charged per message sent, meaning you can easily plan your marketing budget.
You have the ability to send custom messages, based on listing prices, preferences or number of bathrooms and bedrooms.
Segmentation in texting lists and analytics gives visibility into buyer needs
It creates a far more personal touch to your marketing efforts
It's easy for people to miss your emails in the sea of other messages they receive in their inbox. People don't get as many texts and so they will at least see your SMS message. In fact, 82% of text messages are read within five minutes.
You can launch mass messaging campaigns straight from your own device.
Ask about the availability of your leads
Send property pictures
Send a thank you
Ask if they want new listing updates
Ask if they know someone they can refer
Ask if a lead would like the specifications on specific homes
Let leads know when you're next available
Attach pictures of properties directly to your SMS messages to generate more interest from potential buyers.
Textedly integrates with over 3,000 other apps that you’re already using. Streamline your real estate SMS campaigns by connecting popular tools like Mailchimp, Calendly and Zapier.
The first step is to sign up for a text marketing platform. Textedly makes for a great option and we have several plans to choose from.
Once you have your chosen platform and plan in place, upload your list of contacts so you can start sending out your targeted messages.
The next step is to compile a few message templates so you can easily choose a pre-set message to send out to your prospects or customers.
You'll need to choose a campaign keyword to get started. This is the word or phrase your prospects use to opt-in to your SMS marketing list. The key here is to choose a keyword that's short and easy to remember. Don't get fancy with a word or phrase that's easily misspelled or too complicated.
As an example, if your agency is called Johnson Homes, you might use JOHNSON12 as your keyword. You could make it even more simple by using JH. Your interested leads would only need to text JH to your number and instantly receive your listing information.
You need to promote your keyword in order to incentivize leads to take advantage of your offer. Here are some ideas:
Post on Facebook, Twitter or Instagram with a "text to join" graphic or message
Provide the ability to sign up on your website
Send an email to your email marketing list
Tell customers and prospects about this new option verbally
After you start building your texting list, you're now ready to begin sending out your real estate texts.
Use this method to capture email addresses. Some people may still rather receive your information via email so use this method to build out your email marketing campaigns more effectively.
Add in your scheduling link so you can get hot prospects scheduled as soon as possible.
Customer satisfaction is our top priority. Our team is ready to ensure you can maximize the potential of SMS marketing.
We use cutting-edge technology to make sure we offer the best messaging platform in the industry.
Time is money in the real estate industry, and we understand that. Our team is available 7 days a week if you have a question or need help using one of our features.
Our texting platform is super easy to use. Access our messaging tools from the web, tablet or mobile phone.
Here are six incredible listings that won't break the bank! These all range from $78,000 to $140,000. You can see them immediately. Would you like more details?
Hi [insert name]! Thanks for registering. How can I help?
Get ready for our next fix and flip seminar, where we walkthrough how to avoid mistakes first-time flippers always make. Early bird rates until 6pm Friday.
Click here to view open houses I think will interest you. These are all in the Las Vegas area in the $375,000 max level.
Hey [insert name], here are a few images of homes I'd love to show you tomorrow. Let me know your thoughts.
Can't wait to meet with you tomorrow and take you through the two homes you've chosen. Here's the first address: [insert address]. Let's meet there at 9AM.
Hi [insert name], here's the online tour of the house I'm showing you tomorrow. Let me know if you have any questions.
Hi [insert name], what's your availability for this week? I have a few homes I'd love to show you.
This summer's market is hot! Message me back for a home evaluation. Let's see what your home's worth.
You must abide by texting laws. Only message people who have provided their consent. Otherwise, you might get into legal issues. Here is what you need to include in your texts to stay compliant:
Explanation of how often you message
Clear instructions for opting out
State that you'll never send non-real estate information
Learn more about SMS compliance laws to abide by when creating a real estate text message marketing campaign.
At Textedly, we make it easy to set up your campaigns and send your real estate text messages. Get in contact with us and we'll explain the entire process, or sign up for a 14-day free trial today.
