Gym Text Message Marketing: Strategies & Templates
Attract new customers
The first and foremost would be to get more customers. Offer people a free day at the gym or a free water bottle as long as they sign up to receive texts. Send out weekly reminders to the people who haven't completely signed up until they finally decide to put their health first and become a member of your gym.
Billing reminders
People don't like to come across a suspicious charge in their account. Don't let this happen by texting everyone a day or two before the charge goes through. They'll appreciate the reminder. Plus, they can fix any payment information if necessary. This means you'll get more of your payments on time.
Inform customers about important information
Normally, a gym runs like a well-oiled machine. However, every now and then, something may happen. You may need to shut down after a flood emergency or the pool may be closed for a day. You can also let customers know about cool new things coming up, such as events or new items at the gym.
Upsell current customers
You want your customers to get everything they possibly can out of your gym. Sometimes this means upgrading membership. Let people know the benefits of upgrading. You should send these messages to your customers about once a month or when appropriate.
SMS or "Short Message Service" are messages sent to your phone containing text only.
MMS or "Multimedia Messaging Service" are messages sent to your phone that include text and also pictures or video.
A text keyword is a relevant word that you select and set up in your text marketing platform that users can text in to subscribe to your campaign.
A subset of promotional messages that you send to your customers.
People who have opted-in to receive your messages.
Groups that you filter your subscribers into, typically with something in common, such as a zip code.
Basic outline of the message you want to send to the proper segment of subscribers. You will need to fill in the blanks with the appropriate information.
SMS autoresponders are messages that go out to a subscriber automatically when they respond to one of your campaigns.
Ready to start sending out gym and fitness texts? Textedly can help you do all that and more! Simply upload your contact list, create your messages, and schedule them to send out. Sign up for a 14-day free trial today.
Gyms send fitness texts to attract new members and stay in touch with existing members and employees. Texts can include updated hours, class reminders, or exclusive offers for signing up for a gym membership.
Fitness texts offer a wide range of uses. The most popular include:
Exclusive offers for signing up
Gym class reminders
Updates on gym hours
Upsell current members to a more exclusive membership package
Billing reminders
Gym text messages take over the busy work associated with marketing and customer contact while offering instant communication with gym members and employees.
Use Textedly to sort your contact list into segments, so you can target marketing messages to a specific audience. For example, you can send new membership offers to contacts who’ve texted the keyword NEW or send a class reminder based on information collected at opt-in.
Textedly offers 300 characters per SMS (text only) text, a full 140 extra characters over a standard text. You also have the option of sending an MMS message that includes images or videos with a 1,600 character limit.
