It's easy to use text message marketing for small businesses. If you're familiar with digital marketing, then it is most comparable to email marketing. You start by getting your audience to opt-in to your text message list. This can be done by asking them on your website, advertisements, email, and even in the retail environment through signage or through a salesperson.
Just how would an everyday business use SMS marketing? A Seattle-based salon may want to target local customers but may not be seeing the results they were expecting from their digital marketing campaigns. As a result, the salon has difficulty bringing back customers even though they're using email, social media, and their business's blog.
As you can see, text marketing for small businesses is an effective way to market your brand. But there are so many different ways it can help you grow your business.
It Can Send Personalized Messages
Did you know that you can use various data fields in text messages? You can even create your own fields. This allows you to customize many things from the recipient's name, birthday, last visit to the business, to past purchases.
It Can Send Targeted Offers
You can also segment your text message list just as you would with an email list. The result is the ability to send highly targeted offers based on the customer segment.
It Can Help You Collect Valuable Feedback
Want to learn how you can improve your business? You can ask your customers through text. It's a simple, fast, and easy way to get valuable feedback.
You Can Use It as a Customer Support Channel
Because texts are hard to miss and very quick, you can allow your customers to message you their issues and respond to them immediately.
You Can Communicate with More Than Words
Did you know that you can use images and videos in text messages? You can make communication with your customers come to life and make a bigger impact with every outreach.
You might be wondering why small businesses should use SMS. After all, there are other channels like email, direct mail, social media, and blogs. The answer is simple. SMS produces higher response rates than the other channels.
Everything sounds good, but how do you get started? The first step is to sign up with a text marketing platform that's well-known in the industry. It'll give you all the tools to collect subscribers, create campaigns, schedule messages, view analytics, and more.
What kind of messages should you send out? Here are some example campaigns spanning various businesses:
It's important to note that you are compliant with the Telephone Consumer Protection Act (TCPA). You want to provide recipients a message or letter telling them how to unsubscribe so that you aren't constantly sending them unwanted messages. You will also need to provide information about why the message was sent, the terms and conditions, and potential data rates that may apply.
Textedly is easy to integrate with the tools you’re already using. You can connect your SMS marketing campaigns to powerful software such as:
Textedly is one of the best providers for making use of text marketing for small businesses. It has a long list of features such as personalization, scheduled texts, automatic replies, detailed analytics, and more. You can try out our platform for 14-days for free, no credit card required.
