Text blasts are a convenient way to reach people that are always on their phones. And, that's a great thing for marketers since there are easy-to-use platforms for reaching their audience via text messaging like Textedly.
A well-written text blast can introduce a brand to customers or showcase a specific product. Texts are also highly effective for getting people excited to attend events. Texts should be friendly, engaging, and branded for best results.
And, best of all, SMS marketing has never been easier thanks to Textedly's easy-to-use texting solutions platform.
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A text blast is a shout out to your whole customer phone list via text. The text is meant to be promotional in most cases. However, text blasts can be more personalized in order to follow up after an event. In that case, they would be less promotional and more geared toward building relationships.
The blast should include basic information such as who is sending the text, why they are texting, and the information that the business needs to convey. It's very important to identify the sender. The business needs to appear knowledgeable and friendly.
Log on to a text messaging platform like Textedly
Tailor your phone list for the blast
Craft a great headline
Identify the business who is texting
Include your promotion or event dates
Leave a good contact number or email
Include any brand promotion at the bottom
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Research shows that most people don't mind receiving promotional texts. In fact, they are five times more likely to open an SMS than they are to open an email. And, many customers respond within 90 seconds.
This is especially interesting given the fact that federal law requires opt-ins for people to be on a blast list. While this would seem like a way to minimize productivity when it comes to SMS blasts, text message blasts are still beating email blasts for open rates.
Today, people treat their phones as an extension of their hands. They can read and respond to texts within seconds because the phone is always there. In general, people like keeping up with their texts and making sure that they get all the necessary communication for the day.
Text marketing is successful because it's short. Of course, there will always be a place for long-tail marketing and publishing. But there are a few factors associated with this quicker format that make it effective.
One, the message is often effective because it has to be. Texts are truncated by design, so marketers must make a point with only a paragraph or so. Those little texts really pack a punch!
The other reason is that people have short digital attention spans. If there's more relationship marketing to be done via text, it takes place over bite-sized conversations. This makes the marketing message easier to absorb over the long run.
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Text marketing is advantageous because people can read their messages quickly whenever it's suitable for them. They might catch up on texts for half an hour before bed. They might relax after dinner and finish all their conversations for the day. Whatever they choose, a text can wait until the reader actually has the time to read it.
A blast service like Textedly is drastically more effective than using a mobile app. You will only reach the people who have the app installed if you take the other route. With text blast services, you can reach anyone who has opted in.
Text services are important because not everyone has an advanced smartphone or even a smartphone at all. Texts work on all equipped phones, and no other apps are needed to respond to the message.
The idea is generally to use SMS as part of an integrated campaign. Marketers want to text exclusive content and deals with a clear call to action. So really, every industry could use SMS marketing. However, retail has been nailing it more than other industries.
Text blasts open up a new work of marketing, advertising, and organizing your business.
Log into your Textedly dashboard, and:
Pick your customer list
Write a headline
Identify your business Include the where, when, and hows
Include contact information
Add in a little brand promotion
The Textedly platform lets you schedule texts in advance.
Textedly gives you 300 characters for every SMS text.
Yes, our MMS texts let you send photos, videos, or PDFs, with up to 1,600 characters.
Most definitely. Link to a survey, promotional page, or special offer.
Send a text blast from anywhere you can log into your Textedly dashboard, including your phone.
As long as you’ve collected the right permissions from your customers, text blasts are compliant. Check out our best practices guide.
Textedly’s platform simplifies communication for better, faster access to employees, clients, and customers.
