Hotel SMS marketing has become a vital component of a well-rounded digital marketing strategy for the hospitality sector. By using sms hotel booking confirmations, text message systems to increase efficiency, and hotel sms marketing to prospective guests, hospitality companies around the world are adopting easy-to-use texting software to increase revenue.
Increased Revenue – Guests that can request services easily will book more often; what’s even better, positive experiences lead to more repeat bookings.
Improved Guest Satisfaction – There’s no better advertising channel than a satisfied guest excited to post a good review.
More Efficient Staff Members – Less time spent on the phone means your team can aim their efforts towards other tasks; in so doing, wait times are kept as short as possible and employees can keep track of requests more easily.
Never Go Understaffed – Having callouts, no shows, or scheduling errors hurts your hotel’s ability to provide the highest level of service. Get a shift filled asap by quickly reaching available team members via a mass text message system.
More Data – Use Textedly’s analytics, you can see what segments are responsive to your messages and promotions.
To engage in this kind of marketing, you’ll have to use an SMS marketing platform like Textedly.
You can upload a list of numbers from a spreadsheet or add them manually one-by-one.
SMS templates for marketing are in abundance, and the best have a couple of elements in common: a powerful call-to-action trigger, sender’s name, ID and phone number.
Even more important for engaging customers is an interactive keyword opt-in campaign, which prompts users to send a designated keyword to a short code (a short series of numbers) to opt-in to a mobile list.
Some creative ways to engage guests via keyword campaigns are mobile trivia surrounding the destination or property, mobile sweepstakes and allowing customers to “unlock” deals.
Make sure your SMS offers are unique and exclusive, and that customers can’t access them via any other medium; consider reservation confirmations, tips and advice, room service ordering options, checkout, polls and feedback, customer service access and welcome/thank you messages.
Whether you’re sending mobile messages for marketing alerts, sales events, coupons, discounts, announcements or notifications, Textedly makes communicating with your audience easy and efficient. This extends to sending your hotel text messages, as well – so if you’re ready to unlock your hospitality operation’s full potential, sign up for a 14-day free trial with Textedly today.
