Text advertising for businesses is a modern and efficient way to take your marketing to the next level. Whether it's with the power of a website, email messaging or video content, media that renders on a cellphone is optimal. It's no surprise; sending texts is as effective as any media that shows on your tablet or mobile device. There are key concepts to consider, and many of them have to do with display types.
Consider the principles of email marketing as applied to SMS messaging. There are over 4.2 billion people actively using text. Compared to the email stats by Campaign Monitor, there are 3.9 billion email users. The reality of email, unlike SMS text, is that a third of the total existing accounts are likely fake—or duplicated.
You're more likely to have real contacts in text messaging because owning multiple phones is expensive, but owning multiple-email accounts is free.
We encourage you to choose text as a form of marketing because it works. All around the world, marketers are discovering more reasons to convert into messaging campaigns. To understand this dynamic, consider the text advertisement stats.
The #1 benefit of text advertising is sales. You're in business for a reason. Engaging more leads gives you the real opportunity to generate more revenue. While you're at it, be sure to consider the following benefits of getting started:
Adaptable Strategies and Campaign Types
Higher Consumer Engagement
A Noninvasive Approach
Proven and Results Driven
Short and sweet messages with Textedly is the secret to grabbing the consumer's attention.
It's in your best interest to organize an adequate text campaign. Getting the most out of your messaging requires organization. You'll benefit the most if you have templates to use. Such templates, campaign types and message formats give you a strategic edge. Textedly is the platform that you want to start with. Putting your messages on automation requires an algorithm that you can rely on.
Writing a compelling headline is the first step you need to take for optimal marketing. Your headlines should condense the core information you have while still establishing a sense of curiosity. Just be sure not to lie to or mislead your readers. Be honest, forward and straight to the point. You can use the following headline examples as a framework:
Did You See It—Here's a Better Look
Why Haven't You Started Your New Life Yet?
Read Right Now if You're Still Missing the Mark
As effective as advertising through text is, there are laws that you must operate through for the greatest impact. For starters, you should only send messages when you have the consent to. You must ensure that people can unsubscribe.
The easiest way to engage with your leads through text is with a reliable platform.
Textedly gives you the basic tools you need, simplifies your automation and provides ongoing support. The question you have to answer is when. This is an option you need, and our proven history of results reveals this. Don't waste time. Get started. Reach your leads, track your campaigns and generate more revenue.
With Textedly, you get 300 characters per SMS text message or 1,600 characters per MMS text message to advertise sales, offer coupons, or promote other incentives to tempt your customers.
Plan your advertising campaign. Use templates to compose the texts. Give your customers the what, when, and where. Then, schedule the texts to go out a few days before a sale or special event. You can write and schedule the texts for an entire campaign or several campaigns in one sitting.
Text marketing is legal but falls under strict guidelines to keep it from getting spammy. For example, customers have to opt-in to your contact list, and you must be clear about how they can opt-out. Check out our SMS compliance guide to ensure you know and follow federal guidelines.
Sign up for a Textedly account. From there, use your dashboard to manage your contact list, write and schedule texts, and use our analytical tools to measure each campaign's effectiveness.
