SMS Event Marketing | Text Messaging for Event Management

What is SMS Event Marketing?

With the help of an SMS platform, like Textedly, you have the ability to reach your audience with the click of a button. Sell tickets much faster to previous attendees and get messaging across to qualified leads. There’s no better time for marketers to utilize text-based event marketing. Users are being bombarded with messaging via ads and emails. Using SMS event marketing strategically provides a clean channel for ticket purchases. Reasons to use text marketing in 2020:

On average, US citizens text on their phones 47 times a day.
SMS open rates are five times higher than emails.
About 75% of smartphone users are okay with receiving SMS messages.

How to Use SMS Marketing to Organize and Promote Your Event

To have tremendous success using SMS technology, there must be preparation prior to the execution of your event. Here are our top SMS event marketing recommendations to guide you to increased ticket sales by promoting events with text messaging:

Properly staff your team.
Create a website for your event.
Ensure that the website has a subscription option.
Have a minimum number of attendees in mind to ensure profitability.
Use SMS messaging to begin the promotion of the event.
Promote, promote, promote.
Broadcast the schedule of events.
Confirm reservations.
Continue to send SMS messages all the way through the event beginning.

Offer a Promotion or Discount

Gain subscribers by offering discounts to those who subscribe and enroll in notifications for presale tickets. Offering freebies is always enticing by way of coupons, vouchers or a percentage off.

Promote Ticket Sale Updates

It always helps to not only announce events but also promote that tickets are available throughout the wait to generate excitement and to keep the event’s brand strong.

Text Your Existing Customers

Notifying your existing customers helps in that you can receive word-of-mouth advertising because we all know that when someone is excited about something they will most likely share it with a coworker, friend, and even family.

Provide Convenient Reminders

SMS messaging provides an easy way to send reminders without being overbearing. A constant flow of event promotion ensures that it’s on the minds of many.

Send Day-Of-Event Details & Updates

By sending details on the day of the event gets attendees feeling as though they are part of the event, and that they know exactly what’s going on and when. This builds brand loyalty.

SMS Event Marketing: During the Event

While your event is in progress, it is most important to notify your attendees of any updates or changes in scheduling. There’s also countless ways to make your event more interactive during the conference like sending out reminders about contests or polls. Here are three ways event organizers have utilized Textedly for SMS event marketing.

Event Reminders

An SMS message during the event can help many stay on track with the day’s timeline. These reminders have a tremendous influence on how your attendees view the event. Some attendees need reminders about start times. A reminder can go a long way with the building of and the longevity of your subscription database.

Promote a Contest or Sweepstakes

During the event, promoting some type of sweepstakes or having several contests available makes the attendee feel more engaged and excited about their choice of being there. It can be something small or large, but the whole idea is to make it fun and a “must attend” activity.

Poll the Audience

Send SMS messages out asking the audience to participate in a poll of fun facts or of things they would like to see in the future, trips they would like to take or how they feel about certain subjects. Post these results during the event itself. It’s all about engagement and having the audience feel as though it’s a unified event, as they are the priority.

Event Marketing SMS Templates to Save You Time

Using an event marketing SMS template will not only keep you organized but also will keep you, the event organizer, on track to not overlook a minor point that could have a tremendous impact on the outcome of your event. Event texting templates you can send include:

Flash Ticket Sales

Updates on New & Major Keynote Speakers

Sending Event Schedule

(855) 397-6679

Limited time only: Purchase your tickets to the convention by midnight and get a free prize of your choice.

*Only applies to online purchases.

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(855) 397-6679

Just announced: Among our list of keynote speakers are CEOs of the top 10 Wall Street banks, top stock trading experts, and policymakers.

Event schedule coming soon.

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(855) 397-6679

Wedding day schedule: Doors for ceremony open at 5 PM. Cocktail hour starts at 6 PM with reception following shortly after.

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Day-of-Event Logistics & Directions

Last-Minute Event Changes

Refer a Friend & Group Discounts

(855) 397-6679

Go to City Park at the corner of West St. and Alexander Ave. Head North 1 mile and the party is on the right in the white building at 3200 St. Bernard Ave., Dallas, TX. You can't miss it.

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(855) 397-6679

Last-minute location change: The office luncheon that was scheduled at 123 Happy Restaurant has now been moved to 456 Yippee Yay Dr.

We look forward to sseing you there.

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(855) 397-6679

Buy your tickets to the Mardi Gras Ball and get 10% off. Bring a friend and get 15% off. A group of 8 or more gets 25% off.

Offer valid until midnight

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Reservation Confirmations

(855) 397-6679

Thank you for your purchase of two tickets.

We are confirming your reservation and look forward to spending the evening with you.

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