Boost Engagement and Sales with SMS Drip Campaigns

Send customizable time-delayed text messages to your subscribers with Textedly’s SMS drip campaign feature.

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What is an SMS Drip Campaign?

An SMS drip campaign is a series of time-delayed text messages that are automatically sent to subscribers. Also called flows or sequences, drip campaigns aim to send contacts tailored messages at strategic intervals to boost sales, conversions, or engagement. Drip campaigns are a common email marketing strategy, but given the rise in SMS marketing, they’re growing in popularity for texting too.

The Benefits SMS Drip Campaigns

SMS drip campaigns are a highly effective marketing tool that uses consistent automated SMS messaging to provide a personalized customer experience. SMS drip campaigns help you reach your audience with the right messages at the right time. Through continuous engagement, you nurture leads better and boost sales. 

Plus, texting offers its own unique benefits. SMS offers 98% open rates, 45% response rates, and nearly four times higher click-through rates than email. Overall, SMS drip campaigns help marketers, sales reps, recruiters, and more: 

Boost conversions

Enhance lead nurturing 

Reduce churn

Increase customer engagement

Save time with automation

Improve product/services awareness

6 Types of Texting Drip Campaigns For Your Business

There are many use cases for text message drip campaigns. Let’s look at six top ideas for SMS:

Abandoned Carts

Oops! Looks like one of your customers forgot to check out! Use SMS drip campaigns to give your customers that extra push to make their purchases.

Sales Lead Nurturing 

Most leads aren’t ready to purchase immediately. Use a series of text messages to push leads through the sales funnel and turn them into paying customers. You can use SMS to follow up with leads, share valuable content, extend a free trial, and more.

Appointment Reminders and Scheduling

To reduce no-shows and lost revenue, use a drip campaign to automate appointment reminders or send time-to-schedule alerts. By automating reminder messages, you save your company time and money. For example, let a customer know it’s time to schedule an oil change with a series of messages.

Solicit Reviews 

Use an SMS drip campaign to request reviews for your business. Set up a campaign that automatically follows up with customers about a recent interaction with your brand, event, vacation stay, or dine-in experience. You can set the drip campaign to remind customers about leaving a review as well.

Welcome Message Series

Customers are likely to be more engaged when they first subscribe to SMS campaigns, so take advantage of this heightened engagement. Send a warm welcome to your subscribers, thanking them for signing up and providing incentives for your customer to make more purchases. The goal of a welcome message is to make your customers feel appreciated and boost sales. 

Customer Re-engagement

If you’ve noticed that your customers haven’t interacted with your company in a while, you can use an SMS drip campaign to re-engage them. Offer personalized incentives and discounts to encourage your inactive customers to make a new purchase.  

How to Set Up Drip Campaigns on Textedly

You can create and launch drip campaigns all in one place on Textedly’s platform. Here are the step-by-step instructions to follow:

Add-On Drip Campaign

The first step is to head to the Textedly App Marketplace. In our marketplace, you will find the feature called Drip Campaigns. When you add this feature, you’ll be able to set up and send text drip campaigns from the Textedly platform.

Plan Your Campaign

The next step is to plan out your SMS drip campaign. Determine the type of campaign you want to send, how many messages will be in the sequence, and what the best timing would be.

Create Your SMS Campaign

Next, you’ll create your campaign in Textedly. In this step, you will:

  • Add a new campaign and name it
  • Pick a keyword that enrolls a contact into the campaign
  • Choose the phone number you want messages to be sent from
  • Type out your drip messages
  • Set the timing for when each message triggers

Activate Your Campaign

Once you have created your campaign, proofread messages, and set up timing, you will activate it by simply pressing Save. Once activated, the scheduled messages will automatically be sent to contacts when they text in the designated keyword.

Measure Results and Optimize

Lastly, you’ll want to measure the results of your SMS campaign. How many people click your message, reply, or complete the desired action? You can always edit your campaign or make tweaks to optimize it.
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Why Users Love Textedly

“We love that we can streamline our drip campaign to ensure that each person gets the messages at the same time point. Additionally, we can add in additional messages and update the campaigns when needed. Being able to reply to all participants in one location online has also been very helpful.”
Anonymous, G2
“Textedly makes SMS marketing easy. The simple interface allows any administrator to jump in, learn it quickly, and be able to schedule multiple messages to several different audiences.”
Anonymous, G2
“Textedly is a great means of quick communication for updates and reminders to our members. It allows us to schedule texts to certain groups within our membership to reach out in the most convenient way possible.”
Anonymous, G2
“Textedly keep us right in front of our valued clients, allowing us to communicate marketing messages and flash sales at a moment's notice. It truly allows for the kind of flexibility that every organization needs these days.”
Nikole H., G2
“Textedly is helping me reach more guests, more quickly and efficiently than I ever did with email marketing and that has led to more sales/revenue.”
Donald W., G2

Launch SMS Drip Campaigns with Textedly

Textedly makes it easy to customize and launch SMS drip campaigns all in one app. Take advantage of our stand-out feature to save your company time and watch your engagement and sales skyrocket.


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