Adding emojis gives your marketing text messages more personality, leading to many advantages for your business. Here are the main benefits of using emojis in SMS marketing:

Boost engagement

Emojis draw attention and make text messages more fun and friendly. Your audience is more likely to engage with text messages that are more personable.

Stand out

Not many companies take advantage of adding emojis to text messages. By adding emojis to your SMS campaigns, you help your company stand out to your audience and become more memorable.

Convey tone

SMS messages are short, which means you are limited with the number of words you can use. The imagery that emojis provide helps describe and deepen your messages with emotion.

Strengthen relationships

Emojis make your text messages clear, engaging, and personalized. The emotion that emojis capture helps businesses develop stronger relationships with customers.

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Tips for Using Emojis in Business Texting 💡

Here are some tips you should know before implementing emojis into your professional SMS campaigns.

Don’t overuse emojis

While emojis are fun to use, it’s important to set limits. You don’t want to distract from the content of your message or annoy customers.

Know what the emoji means

Make sure you understand what each emoji means before using them in texts. You don’t want to send the wrong message (literally and figuratively).

Try not to replace words

Emojis can help you get messages across, but they shouldn’t replace words. You want your texts to be as clear as possible, so don’t make your customers play charades.

Know your audience

Understand who your audience is and what they are looking for before deciding on emojis to send. It’s important to choose emojis that your audience will respond well to.

Match your brand

Make sure that the emojis you send match your brand’s style. Brand consistency is crucial to helping your business stand out and developing strong customer relationships.

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3 Examples of Using Emojis in SMS Campaigns 💬

Here are just a few examples of how businesses are using emojis to boost their text message campaigns.

Happy birthday, Caroline! 🎉 Enjoy 15% off your next order as a gift from us with code BDAY15. 🎁 Reply STOP to opt-out.

Hi Jerry, your order #TS3087561 is on its way! 📦 Track your order here: https://tracking.io/ts308. Reply STOP to opt-out.

FLASH SALE 🚨 For 24 hours, take 10% off your order with code FLASH10. Shop now : https://shop.co/fls10de. Reply STOP to opt-out.

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Textedly Emoji FAQs❓

How do I add an emoji? 🔍

You can add an emoji to your text message by clicking on the emoji face icon below the “compose message” box. To find an emoji, you can scroll through the options or type specific terms into the search bar at the top.

Does adding an emoji affect character count? 🔢

The SMS message character limit will decrease automatically when you add an emoji. This is because emojis take up more data to send so messages need to be smaller. In addition to the decreased character amount, each emoji uses up 2 characters.

Here are the text message character limits when using emojis:

67 characters = 1 credit

every additional 67 characters = +1 message credit

Does it cost more to send emojis? 💰

It doesn’t directly cost more money to send emojis. However, emojis use more characters and therefore you may end up spending more money on credits.

Do emojis display differently on Android or Apple devices? 📱

The appearance of emojis differs slightly for Android and Apple users. Keep this in mind when sending emojis, as your audience will be using different devices.

Add Emojis for Free with Textedly

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