Radio stations still entertain a majority of people every day during their commute to and from work. And, in the radio industry, you want to be able to reach the listeners who tune in the most. One of the best ways to do this is by sending radio station texts.
There are a number of reasons to send radio text messages. Radio station text messaging offers a much easier line of communication between the radio station and the listener. The listener won't be forced to listen to a busy tone or stay on hold, discouraging future communications. When a listener sends in a text, they will get a general response giving them all of the information they need to know.
Even more importantly, once a listener texts in, they sign up for all future texts, too. These texts could get them interested in future events. It could also remind them about your station and encourage them to listen in more. The more people listen in, the more advertisers will be willing to pay for ad space on the station.
Listeners are more likely to read an SMS message over any other form of communication. Text messages have an open rate of 98%. Many other campaigns don't even reach the customer. Think about all of the promotional emails that you have deleted without reading. Radio station text messages get opened.
To make the most out of radio SMS service, you have to encourage people to sign up. The best way to do this is through a contest. People will be happy to sign up for text message notifications if they think they might win tickets to an upcoming concert or other exciting event. You can also ask for input about new songs or programming. This will not only sign people up for SMS marketing, but it will also give you the opportunity to collect valuable information that can be used to delight and engage listeners.
SMS or, "short message service" is a text-only message.
MMS or, "multimedia message service" is a message that can contain text as well as pictures and video.
Keyword refers to the word you will carefully select in your text marketing platform that you will promote to users to text in to subscribe to your marketing texts.
A campaign is a subset of your text marketing strategy that you develop in your text marketing platform.
The people in your contact list who have opted-in to receive your text marketing.
Groups of subscribers based on a certain feature, such as zip code.
Basic outlines for text messages to make creating them easier.
Messages that will automatically go out to the people who message in.
Wondering how you can start taking advantage of all the benefits radio station text messaging has to offer? Here’s what to do:
To get started, the first step is to sign up for a messaging platform. Textedly is one of the most trusted resources available to help you message your clients.
You should upload all of your contacts to your subscriber list. You obtain contacts by asking people to message in or having people sign up online. When someone signs up, they become a part of the exclusive messages.
Set up the templates you'll need for your upcoming messages. Your templates will look different depending on if you are doing a contest or just asking people for song requests.
Not everyone in your contact list will receive absolutely every single message. You will create different groups. You can create groups based on keywords. These keywords can help you target the right people. Set up the campaign keyword that is most applicable to the campaign.
The last step is to actually send out the radio text messages. Schedule when you would like them to go out, or send them instantly. Opt for a time when people might be getting ready to listen to the radio.
Radio stations have been using texting software for years, we’ve made managing these texts easy. Give listeners a simple way to reach you and participate. Collect data in the Textedly dashboard. Your radio station texts will stay organized and get started quickly. Try a free 14-day trial to start sending radio SMS messages today.
