Text messaging might seem an unlikely tool for an industry as complex as finance. Regardless, finance professionals have learned that if executed correctly, finance industry text messaging can be a highly efficient way to communicate with customers, especially when utilizing an easy-to-use platform like Textedly.
TRY US FREEBuild stronger relationships: Finance customers prefer to receive business communications via text rather than email. That’s because email has become an impossible-to-filter spam box were customers believe 95 percent of emails received aren’t relevant to them.
Increase customer response rates: Texts have a 45 percent response rate, while emails only have an 8 percent. Even worse, one out of five emails received from commercial addresses end up in receivers’ junk mail. In the finance industry, this can be highly problematic since the type of information being shared can be sensitive to time and personal security.
Achieve goals in a more timely manner: Because text messages have a higher open and response rate than email, they will allow finance providers to schedule meetings and received signed documents faster than via any other route of communication.
You should not text clients if they haven't opted-in to receive messages from you or your business. To increase subscribers you can use short codes along with an incentive. For example, "Text BANK to receive the latest news in the finance industry."
When clients opt-in to your group text messaging service, it is important to let them know the frequency in which they should expect to receive messages from you. You might also want to give them the option to receive texts daily, weekly or monthly from you.
Regardless of who you are texting, make sure the information is relevant to your financial services to avoid being labeled as spam.
Textedly makes it easy to send finance industry texts to your current or potential customers, and even among colleagues whenever needed. Increase advisor productivity, build stronger customer relationships, track efficiency via details reports and build your CRM database at the click of a button thanks to Textedly’s finance SMS services. Get started with a 14-day free trial from Textedly today.