This blog provides a complete guide to Google Seller Ratings, which are ratings and reviews of businesses displayed on Google’s search engine results pages and Google Shopping ads. Google Seller Ratings are based on customer reviews from various sources, including Google Customer Reviews and independent review websites.
These ratings are important because they offer potential customers an unbiased and authentic view of a business’s quality, which can build trust and confidence in the brand. Google Seller Ratings can also improve a business’s visibility and click-through rates, increasing conversions and sales.
This guide covers topics such as where Google Seller Ratings are displayed, how to obtain them, their impact on SEO, and tips for improving them. By the end of this guide, you’ll have a comprehensive understanding of Google Seller Ratings and how they can benefit your business.
Google Seller Ratings are an automated review extension that appears on Google search results and Google Shopping ads. The ratings are displayed as a set of stars, typically one to five, along with the number of reviews collected for a particular business.
Google collects seller ratings from various sources, including Google Customer Reviews and independent review websites. A business must have at least 100 unique reviews and a composite rating of at least 3.5 stars to be eligible for seller ratings. The reviews must also be written in the language of the country where the business is located.
Once the minimum threshold is met, Google compiles the reviews into a seller rating and displays it alongside the business’s search results and ads. Google Seller Ratings are typically displayed on the top and bottom of the ad and in the Knowledge Panel that appears on the right side of the search results page.
Google Seller reviews provide potential customers with an unbiased and authentic view of a business’s quality. They can help businesses build trust and confidence with potential customers, leading to increased click-through rates, conversions, and sales.
Google Seller Ratings can appear as automated extensions in Google Ads. They are displayed alongside the ad copy and can effectively increase click-through rates and conversions. Google Seller Ratings Google Ads can be displayed on desktop and mobile devices.
Google Seller Ratings can also appear on a business’s Google Reviews page. This page displays ratings for businesses, including Google Seller reviews. Potential customers can access a business’s Google Reviews page by searching for the business on Google or clicking on the reviews link in the Google Knowledge Panel.
Google Seller Ratings can also be displayed on Google Shopping. Google Shopping is a comparison shopping engine that allows customers to search for and compare products from multiple retailers. Google Seller Ratings in Google Shopping can help customers decide which retailer to purchase.
Google Seller Ratings are an essential tool for online businesses. Here are some reasons why businesses should care about Google Seller Ratings:
To be eligible for Google Seller Ratings, businesses need at least 100 unique reviews across different sources, with an average rating of 3.5 stars or higher.
Businesses can collect ratings through Google Customer Reviews, a free program that sends customer satisfaction surveys to buyers after purchase.
Third-party review websites can also provide ratings that Google may include in a business’s Seller Rating. To display Seller Ratings in Google Ads, businesses can use automated extensions or add the ratings as a manual extension.
Google Seller Ratings can have an indirect positive impact on SEO and search visibility. A higher rating can improve click-through rates, which in turn can improve organic search rankings. Positive ratings can also increase the visibility of a business in Google’s Local Pack, which displays a list of businesses related to a user’s search query.
On the other hand, negative seller ratings can hurt a company’s online reputation and SEO. Negative ratings can lower click-through rates, hurting a business’s search visibility and rankings. They can also damage a business’s online reputation, losing trust and potential customers.
Here’s a quick breakdown of how to add Google Seller Ratings to your Google Ads. Note that steps might vary depending on your unique circumstances, so check with the official Google guidelines for more details.
Google Seller Ratings are essential to any online business’s marketing strategy. They provide potential customers with an authentic and unbiased view of a business’s quality, which can build trust and confidence in the brand. Google Seller Ratings can also improve a business’s visibility and click-through rates, increasing conversions and sales.
Incorporating Google Reviews into your digital marketing strategy is an essential way to ensure the success of your business. Start collecting Google Business Reviews today with Textedly, and watch how you can double your monthly review volume in less than 55 days!
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