What is Transactional SMS? Transactional Texts Explained

As a business owner, you need to follow up with customers to send them notices like order confirmations, welcome messages, renewal reminders, and shipping updates.

Email is the main solution that most businesses use for these types of messages. In emails, messages get buried with competing emails, categorized as a promotional email, sent to the bulk folder, or just ignored by the customer. For this reason, a dedicated transaction SMS service is the best solution for companies that require transactional communication.

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What are Transactional SMS Messages?

A transaction-based text message is an automated text message created with the purpose of moving current or prospective customers down an often action-based journey.

Unlike SMS for marketing or sales, transactional sms messages are the least invasive kind of communication because the next step prompted to your audience is facilitating a path they were already on.

The point of transaction texts is to support the audience's journey. You are helping the customer get to the next step or providing valuable information they need to know. This may include purchase order updates, confirmations, documentation before a procedure, or general introductory messaging.

Types of Transactional Text Messages

There are various types of transactional texts that you can utilize for your business. Here's a list to give you an idea of how to support your customers via SMS.

Reasons for Sending Transactional SMS Messages

There are many benefits of using text messaging for transactional communication over email, phone calls, or voice mail drops.

Best Transactional SMS Examples

To really understand how transactional text messages work, it's best to learn from real-world examples. Here are the best transactional SMS examples to study:

(855) 397-6679
Hello, this is Astoria Dental here to remind you that you have an upcoming appointment on Monday, February 24th at 2 PM.
If you need to cancel or reschedule your appointment, please call us at (718) 333-1111.
Text STOP to end

A dental office sends out a text three days before the scheduled appointment and a day before the scheduled appointment to make sure the patient doesn't forget about it.

A retail company that set up an SMS list for customers that want announcements on exclusive discounts and promotions needs to send a confirmation to people that have decided to subscribe. The confirmation will also let them know of an upcoming follow-up SMS promotion.

(855) 397-6679
Home Decor Insider:
Thanks for joining our special text announcement list. We'll be sending you another message with our special offer.
Text STOP to end
(855) 397-6679
You have placed an order on iPhoneparts.com for the "iPhone 9 replacement screen". The total of your order is $95 with shipping included.
Your order will be shipped out within 1-3 days. You'll receive a follow-up text message of your order's traking number to stay updated on delivery.
Text STOP to end

An eCommerce store follows up with customers over text to let them know that their order went through. It preemptively addresses the shipping issue to cut down on customers calling their support department.

A restaurant needs to follow up with customers that have booked a reservation to ensure that it wasn't done accidentally.

(855) 397-6679
This is Little Italy here letting you know that you've booked a reservation for four at 6:30 PM today, 2/3/2020
Text back Y to confirm the reservation. Text back N to cancel the reservation. Call (718) 555-8888 to change the details of your reservation.
Text STOP to end

Use Textedly as a Transactional SMS Service

If you're interested in using transactional texting, you need a transactional SMS service to create and manage campaigns.
This is where Textedly comes in.

We are an SMS marketing tool that has customers across many markets and industries. We can help you set up and create winning SMS campaigns. Our platform is the easiest way to send 10 or 10,000 transactional bulk SMS blasts. You can get started with sending transactional texts today by signing up for a free 14-day trial of Textedly.

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